Surefire Local (doing business as GenNext Media) sells the Surefire Local Marketing Platform™, a business-intelligence marketing SaaS that helps small, locally focused businesses attract customers, run targeted campaigns, and measure ROI. The company plans to use new capital to further develop its technology and sales operations, upgrade its all‑in‑one marketing platform, and elevate the customer experience. Management says the funding will allow additional investment in customers in 2024 and beyond and strengthen its position as a leading SaaS provider for local businesses. To improve financial stability and support growth initiatives, Surefire Local closed a debt refinancing and expansion with Sunflower Bank. The partnership is structured through Sunflower’s Asset Based Lending group under its SaaS/Recurring Revenue platform. The company is based in Austin, Texas. Surefire Local (GenNext Media) offers a Local Marketing Platform that gives small and medium-sized businesses insights and tools to attract and engage new and existing customers through measurable, multi-channel marketing. Led by founder and CEO Chris Marentis, the company focuses on actionable marketing and sales solutions for local businesses. In September 2020 the company raised $3M to accelerate its marketing and sales growth. The company recently appointed Mike Pierce as Chief Revenue Officer; his immediate focus is hiring sales executives and management. Surefire Local is establishing a new office in Austin, Texas as part of its commercial expansion. Phase Two of the company’s growth strategy is to expand the company’s vision globally. Surefire Local is a cloud-based, hyperlocal marketing technology and services company that provides artificial intelligence and data analytics at scale for multi-location brands. Founded in 2009 by CEO Chris Marentis, the company operates from Tysons Corner and Atlanta. Its platform assembles relevant multi-channel marketing data from all sources in one place, allowing marketers to evaluate, visualize and apply critical insights. In 2016, customers used Surefire services to generate more than 600,000 leads. The company received a $1 million credit facility from Square 1 Bank and intends to use the funds to support continued expansion and future product launches.

Total raised

$4M

Funding rounds

3

Latest round

Equity

Latest activity

Sep 2020