Sureify is a San Jose, California–based digital insurance platform that helps life insurers modernize sales, service, and engagement. Led by CEO Dustin Yoder, the company offers the Lifetime platform, including LifetimeACQUIRE for omnichannel sales and quoting, LifetimeSERVICE for self-service portals and native apps, and LifetimeENGAGE for engagement programs and analytics. Its platform automates quoting, e-application, automated underwriting, new business transmission, and customer self-service to improve placement rates and operational efficiency. Industry-leading life insurers such as Allstate, Amica, Principal, Modern Woodmen of America, State Farm, AAA Life, Brighthouse Financial, and Vantis Life use Sureify's platform. In September 2021 Sureify raised $15M in a Series C funding round led by Aspen Capital Group with participation from existing investors. The company plans to use the funds to further build out its platform and ramp up research and development. Sureify Labs is a Silicon Valley–based insurtech that built the LifeTime Platform, an enterprise web and mobile solution for acquiring, engaging and cross-selling to life insurance policyholders. The LifeTime Platform supports quoting, application, fulfillment and post-issue engagement, and integrates with mobile phones, wearables and social networks. Sureify’s enterprise software team comprises 28 people and the company sells and licenses the platform to life insurers and bancassurance organisations across North America, Asia and Europe. The company is expanding into India, Africa and Australia in 2017. Sureify announced a global strategic partnership and product integration with Hannover Re US to combine LifeTime with Hannover Re’s hr | ReFlex automated underwriting solution. Financially, the company received an equity investment in the form of Series A Preferred Stock from Hannover Re Group (via Hannover Finance Luxembourg).

Total raised

$15M

Funding rounds

2

Latest round

Series C

Latest activity

Sep 2021