Founded in 2013 by former professional footballer Stéphane Robinet, Surface Coach operates a network of about twenty high-end fitness studios across Paris, the PACA region and several other French cities. The company focuses on personalized, one-on-one coaching for clients aged 40–70, differentiating itself from mass-market, low-cost gyms. Its studios employ connected devices such as InBody body-composition scales, real-time heart-rate monitors and recovery equipment, while an in-house "Surface Academy" trains coaches on proprietary protocols. Client retention averages five years, well above industry norms, supporting the firm’s premium, relationship-driven model. Surface Coach aims to scale to 90 studios within five years through a mix of company-owned and franchised locations and to strengthen its technology stack and staff training programs. Longer-term plans include international expansion, leveraging growing consumer focus on preventive health and personalized fitness.

Total raised

$2M

Funding rounds

1

Latest round

Equity

Latest activity

Mar 2026