Svpply runs an online, curated shopping community that lets users express “Wants” on purchasable fashion items and surfaces those signals to retailers. It is unveiling an analytics and targeting program called “We Want This!” that lets shops like Free People, CXXVI and All Saints reach influential Svpply members with targeted promotions based on Wants. Co‑founded by Vimeo designer Zach Klein, the company emphasizes a tight‑knit, tastemaker community; CEO Ben Pieratt says quality of community is core to the product. Users have clicked “Want” more than 5 million times overall and at a current rate of about 160,000 per week. The site sees about 620,000 product views a week, 140,000 registered members, 700,000 unique monthly browsers and roughly 37,000 iPhone/iPad app downloads; the iPad app launched six days ago. A Facebook Timeline integration has increased registrations by about 40 percent. Svpply’s affiliate revenue is currently enough to cover server and New York office rent costs.

Total raised

$1M

Funding rounds

1

Latest round

Equity

Latest activity

May 2012