Swaarm is a performance-based martech tracking platform that enables agencies, advertisers and networks to measure, optimize, and automate marketing efforts at scale. Founded in October 2020 in Berlin, the company serves clients across North America, Europe and Asia and counts Apptrust, Adcrate, GoWithMedia and ZinkAds among its customers. Swaarm has released features including an iOS 14-compliant attribution methodology called Privacy Enabled Attribution (PEA Chain) and an analytics tool named Explorer. The company recently secured a new seven-figure funding round to support international expansion, product development and infrastructure buildout. Swaarm plans to use the capital to increase its presence in new and existing markets and to double the size of its team. Management says the funding will help grow the product in line with client needs and expand the company’s global footprint. Swaarm provides a performance-based tracking platform that enables agencies, advertisers and networks to track, manage, analyze and optimize marketing campaigns in real time. The platform emphasizes simpler workflows, robust data insights and data-driven campaign automation to reduce manual work and improve profitability. It was engineered by a team of adtech specialists to be powerful yet easy to use and to address limitations in current market offerings. Swaarm launched recently in September and is positioning itself to scale within the performance marketing market. The company announced it secured €800K in seed funding to help fuel growth. Key investors Ilona van Megen and Rudolf van Megen will also continue on as advisors.

Total raised

$1M

Funding rounds

2

Latest round

Seed

Latest activity

Dec 2020