Founded in 2010 and headquartered in Exeter, Swanky is a full-service Shopify Platinum agency serving retailers and brands across the UK, Europe and Australia. The agency provides an end-to-end service proposition for Shopify Plus clients and was appointed one of Shopify’s first Plus Partners in EMEA in 2016. Under CEO Dan Partridge (appointed 2021) the business has grown to around 70 employees and delivered consistent revenue growth. Swanky has built international presence and is positioned as one of Europe’s largest and most experienced Shopify Platinum Partners. Following the investment, leadership additions include Chris Hirst as chair and Elly Adams as CFO, with Amy Dougan promoted to COO and co-founder Matt Giles remaining as Chief Creative Officer. The company plans to use the new capital to invest in talent and capabilities and pursue selective mergers and acquisitions to scale further as Shopify Plus adoption accelerates.

Total raised

$10M

Funding rounds

1

Latest round

Equity

Latest activity

Apr 2026