Sway licenses and supports Shoutlet, a software platform that allows brands to create, distribute, and coordinate social-media marketing campaigns across multiple networks. The product targets enterprise customers, enabling central management of all social media communications. Existing clients include American Family Insurance, Solo, and Cannondale, indicating adoption among both large insurers and consumer-goods brands. The company is experiencing profitable growth, and the new capital will be applied to deepen product capabilities and help customers achieve greater success with social media management. While specific revenue or user metrics were not disclosed, the company’s profitability suggests a sustainable business model. Sway plans to leverage its expanded resources to further scale Shoutlet’s client base and enhance platform functionality.

Total raised

$2M

Funding rounds

1

Latest round

Series A

Latest activity

Jan 2010