Sweet is a mobile phone service and app that evaluates users’ usage, coverage, and device requirements to deliver a personalized, lower-cost phone plan. The app lets users sign up in three steps (average 2.2 minutes) and provides a personalized plan in 60 seconds, including device compatibility, price, and coverage. It includes a 1-Tap Switch tool that connects with users’ providers, supports switching without contracts, commitments, or credit checks, and aims to let users keep their current phones. Sweet offers 24/7 personalized service and a 30-day refund guarantee if users are unhappy after switching. The company has raised $7 million to date, including a $3 million financing announced alongside the app launch. Reported use of funds includes product development, expanding service features, partner integrations, marketing campaigns, and scaling operations.

Total raised

$3M

Funding rounds

1

Latest round

Equity

Latest activity

Feb 2020