Sweet Reason produces a premium sparkling water infused with 7mg of a unique, CO2‑extracted, water‑soluble CBD; the drinks contain no sugar, sweeteners, sodium, carbs or artificial ingredients. Founder and CEO Hilary McCain, a former BCG consultant and long‑time food‑industry insider, started the company in January 2018 with a personal investment of a couple‑hundred thousand dollars. The company sources its cannabinoid extract from a hemp grower in Colorado and uses a co‑packing facility for bottling and distribution. Sweet Reason launched first in the U.S. (landing in New York) and sells online and through upscale retailers such as Dean & Deluca and Westside Market. The drinks come in grapefruit, cucumber mint and strawberry lavender flavors and retail for $5.99. The company plans to donate 1% of sales to mental health initiatives, though it has not finalized any specific restorative justice or community entrepreneurship commitments tied to cannabis criminalization.

Total raised

$3M

Funding rounds

1

Latest round

Seed

Latest activity

Jul 2019