sweetgreen is a fast-casual restaurant company built around real food and a sustainable supply chain, aiming to make healthy food convenient and accessible. Founded in 2007, the company operates 97 restaurants and employs over 4,000 team members. More than 50% of sweetgreen orders take place through digital channels, underpinning an omni-channel strategy that combines digital ordering, Outpost office delivery, and physical stores. The company plans to invest the new capital in technology, data, supply chain, social impact, and to test emerging retail formats. sweetgreen has rapidly expanded its Outpost program—from 13 locations a year ago to over 400 today, with an expected 600 by year-end—and will launch delivery on its own app in 2020. It is also expanding into new cities in 2020 including Miami, Denver, and Austin, and has committed $1M to support FoodCorps’ work in schools and cafeterias. Sweetgreen operates a digital-first restaurant concept emphasizing seasonal, real-food offerings prepared from scratch across its restaurants. The company plans to evolve from a restaurant operator to a broader food platform with expanded menu categories and new retail formats. Sweetgreen is investing in its supply chain (including blockchain for ingredient transparency), its digital platform and personalization, restaurant expansion, and programs like Outpost and Sweetgreen in Schools. The brand reports over 1 million people on its digital platform and that almost 50% of customer orders are processed through the app or online. Sweetgreen operates 90 restaurants and employs over 4,000 team members. Since inception it has raised approximately $365 million in equity prior to this financing; the company was founded in 2007. sweetgreen is a farm-to-table, fast-casual salad restaurant chain offering healthy, affordable menu items aimed at millennials. Its menu features named salads such as 'Beets Don’t Kale My Vibe' and the 'Rad Thai,' and the company positions itself as a lifestyle brand, even hosting a music festival. Headquartered in D.C. and launched by Georgetown students eight years ago, sweetgreen operates 29 stores on the East Coast and has expanded to California with an LA outpost. The company plans to open another ten locations nationwide in the next year. sweetgreen is also focused on its mobile ordering app, which currently processes a quarter of all transactions. A portion of the recent financing will fund hiring an in-house development team to bring tech work inside. Sweetgreen operates a chain of restaurants serving seasonal made-to-order salads. The company positions itself as a lifestyle brand focused on fresh, seasonal, and locally sourced food, a strategy highlighted by Case. It currently runs 27 operations on the East Coast and is planning to expand to California in 2015. Sweetgreen recently secured new outside funding, reflecting ongoing investor interest. Financially, the company has attracted multiple rounds from Revolution, indicating continued VC support. Revolution cofounder Steve Case sits on Sweetgreen’s board. Sweetgreen is a fast-casual, farm-to-table salad chain that partners with local farms and suppliers to offer fresh, seasonal menus. Founded in 2007 by three Georgetown students, it emphasizes eco-conscious store design using reclaimed materials and sustainable packaging. It operates 22 locations across the Washington, D.C., Maryland and Virginia area and has shops in Philadelphia, Boston, and New York City, with three more opening soon. About half of customers eat in and half take their salads to go, and orders placed through its mobile app (powered by LevelUp) now represent roughly 20% of total revenue. Sweetgreen uses the supply-management platform FarmersWeb to coordinate local produce deliveries to its regional locations. The company is pursuing broader brand expansion to become a lifestyle brand for healthy eating and aims to scale nationally with external investors and strategic advisors.

Total raised

$426M

Funding rounds

5

Latest round

Equity

Latest activity

Sep 2019