SwiftGift operates a gifting service layer that connects gift givers to recipients via their Facebook accounts, allowing senders to request an address without directly asking the recipient. The service packs and ships items from its own store (priced from £5 up to £20,000) and refunds senders if gifts are not accepted or ignored for seven days. The beta launched for UK-only deliveries and the company says it is investing heavily in PR, marketing and social media to build brand trust. Its business model takes a commission from merchant partners out of the retail margin, with no visible mark-up to users; customers pay retail price plus standard delivery charges. The company emphasizes reducing gifting friction and positions itself as a trusted courier/middleman that includes packaging and a personalized card as part of the service. SwiftGift was founded in 2013 and is led by CEO Kirill Chliaifchtein.

Total raised

$1M

Funding rounds

1

Latest round

Seed

Latest activity

Dec 2014