Swimply connects homeowners with underutilized backyard pools to guests who rent private access by the hour, typically at $45–$65 per hour. The platform charges a 10% guest service fee and a 15% commission from owners and provides insurance support. Swimply reported strong usage growth: 250,000 bookings in the past year (up from 40,000), 15,000–20,000 monthly reservations, and “seven digits a month” in revenue per co-founder comments. In 2021 the site facilitated 1 million people across 15,000 pools in 103 cities. Hosts have begun earning meaningful income—top hosts earned six figures this year and the top 20% earned roughly $5,000 per month. The company plans to use new capital to build host tools, scale support and insurance, and expand beyond pools into hot tubs, tennis courts, rooftops and other “passion” outdoor spaces. Swimply operates an hourly marketplace connecting homeowners who have underutilized backyard pools with guests seeking private swim time. The platform lists pools at hourly prices ranging from $15–$60 (average ~$45/hour) and handles booking and payment. Swimply expanded from a 2018 beta to operations in 125 U.S. markets, two Canadian markets and five Australian markets, and saw 4,000% revenue growth in 2020. The company reports "seven digits a month" in revenue and 15,000–20,000 reservations per month, while some hosts earn thousands monthly (examples include owners earning $10,000/month and one who earned $50,000 last year). Swimply offers liability insurance up to $1M per booking and $10,000 for property damage, and has partnerships with local pool companies for certification badges. The startup has just over 20 employees (up from two in December 2020) and plans to double headcount while rebuilding tech infrastructure, expanding into new markets, and boosting customer support. Swimply operates an hourly marketplace connecting people who want to swim with private pool owners who list time slots and rules; listings typically cost about $40 to $200 per hour. The company was originally called Pool4U and is led by 22‑year‑old cofounder and CEO Bunim Laskin. Swimply says it operates in roughly 30 states and plans to use usage data to inform the aquatics industry. It contracts Poolwerx and Aqua Masters for pool inspections, though the company acknowledges it cannot yet vet all pools at scale. Swimply has drawn scrutiny for liability and insurance issues—its terms state Swimply does not act as an insurer and places responsibility on hosts—and for using stock or unlicensed host photos on its site, which the company has since removed. The platform also faces discrimination and accessibility concerns tied to the history and social dynamics of pools, which commentators say Swimply has not publicly addressed in detail.

Total raised

$51M

Funding rounds

3

Latest round

Equity

Latest activity

Dec 2021