SwipeGuide provides a SaaS platform that lets shop‑floor teams digitize instructions, routines and procedures to crowdsource and improve critical operational knowledge. The product is used by manufacturers including PepsiCo, Heineken, ABB and Orkla. It is deployed in more than 200 plants across 89 countries and has over 30,000 unique monthly users. Led by CEO Willemijn Schneyder, the company serves distributed manufacturing teams from offices in Amsterdam and Chicago. SwipeGuide plans to use new funding to double its staff in 2021 and accelerate international expansion and digital transformation in factories worldwide. The company employed 25 people at the time of the article and intended to hire 25 more by the end of 2021. SwipeGuide offers a SaaS product for creating and delivering digital work instructions with features like drag-and-drop editing, 100% mobile support, team collaboration, and smart feedback. The company was founded in 2016 by Willemijn Schneyder and Daan Assen and is based in the Netherlands. It reports being cash-flow positive since its launch and counts enterprise customers including Philips, Ziggo, Quby, ARAG, Eijsink, and Duux. SwipeGuide won the Young Technology Award 2017 and uses awards and traction to support growth. The company plans to use new funding for further software development and international expansion, including opening a New York office to serve the North American market. It also intends to develop an augmented reality prototype that can deliver instructions via image or voice recognition.

Total raised

$7M

Funding rounds

2

Latest round

Equity

Latest activity

Apr 2021