Swipp operates a consumer-facing social interest platform where users 'swip' and score a person, place, or thing, creating an opinion graph described as a 'quantifiable sentiment layer.' Its core product captures scored opinions plus user location so the company can measure and track opinion changes and regional trends over time. Swipp has launched Swipp Plus, a self-service tool for businesses to mine the consumer data, track terms, create embeddable widgets, and gauge sentiment across topics. It also offers Swipp Enterprise, a tailored, paid offering for larger customers while Swipp Plus is free for companies to try. The platform positions itself as a market-research-style alternative to pulling sentiment from other social networks by organizing opinionated comments by topic and adding numeric scores. The article notes Swipp's user base is smaller than major social networks and it is unclear how compelling its data is to businesses so far. To fund the business-facing product, Swipp announced additional institutional financing. Swipp offers a global social intelligence platform composed of consumer-facing apps, commercial software branded as Swipp Plus, and a developer API. The consumer app (iPhone, web, mobile web) lets users rate and comment on topics in real time using a five-point visual scale, upload photos, and filter opinions by social connections, location, age and gender. The commercial product includes vertical- and event-focused apps (the article cites a Super Bowl-themed app) and Swipp Plus widgets that embed polling on third-party sites. Swipp plans to open its API to third-party developers later in the year to enable integrations around its interest-graph data. Founders Don Thorson and Charlie Costantini bring product and marketing experience from Apple, Jajah, Ribbit and Talenthouse. The company has been in development for two years and executed a broad global launch with localization and staff on the ground in multiple countries. Swipp reported $3.5 million in funding from Old Willow Partners alongside the product launch.

Total raised

$6M

Funding rounds

2

Latest round

Equity

Latest activity

Apr 2013