Swirl is a live shopping mobile SaaS provider that uses video as the backbone to power real-time virtual shopping and customer engagement. The platform leverages video context metadata to train a 24/7 in-video chatbot that offers instant product recommendations, add-ons, and bundle offers. Its cloud-based interactive video commerce and live shopping software aim to improve the probability of sales conversions by enhancing the pre-purchase journey for new and existing customers. Swirl is used by over 100 brands across retail, lifestyle, fashion, beauty, and F&B, including Puma, VIVO, TVS, GKHair, Traya, and Arvind Brands. The company raised $1.1M in a Seed round and plans to use proceeds to expand operations in the US and UAE while strengthening its product suite with a focus on AI integration. Led by founder and CEO Kaizad Hansotia, Swirl positions video-enabled commerce and AI-driven chat within live shopping experiences as its core offering. Swirl provides a multi-cloud video commerce technology platform that enables retailers to empower their in-store associates to deliver immersive video shopping experiences to a global audience. The platform includes a proprietary layer on top of video using text, chat, WhatsApp, SMS, and voice to create a human-like shopping experience and gives businesses full control over customer data. It supplies real-time engagement analytics and post-show data points to help retailers optimize campaigns for future sales. Swirl integrates with any website, including Shopify, WooCommerce, and custom eCommerce/CRM platforms. The company serves more than 100 clients in India, including Fabelle by ITC, Unlimited Fashion by Arvind, GIVA, Zariin, and recently signed Finnish brand Ivana Helsinki. Founded in 2017 by Kaizad Hansotia and Bheshaj Joshi in Vadodara, India, Swirl plans to use recent funding to grow in India and optimize its platform.

Total raised

$1M

Funding rounds

2

Latest round

Seed

Latest activity

Feb 2024