Swoogo provides an event management platform that supports in-person, digital, and hybrid events. Founded in 2015 by event professionals, the platform handles registration, session scheduling, event website generation, post-event data reports, and communications. It enables event marketers to build bespoke event sites with embedded registration, marketing, speaker resources, an open API, and a partner ecosystem. Swoogo positions itself as an enterprise-grade solution with transparent pricing and dedicated customer support, aimed at helping organizers run events at scale. Bain Capital described the company as having achieved rapid, profitable growth, and Swoogo says it will use new financing to solidify its enterprise offering and accelerate its growth. Swoogo offers a second-generation event-management platform designed to simplify corporate event workflows at scale, with a focus on ease-of-use and strong customer support. The platform targets teams of one to one thousand and is used by enterprise customers including Atlassian, Box, and DocuSign. The company is expanding its product into a full-scale enterprise platform and is reinforcing its offering for hybrid and virtual events. Founded in 2015 and based in Los Angeles, Swoogo is led by CEO Christopher Sykes. Under Sykes’s leadership, and following a March 2020 majority stake transaction backed by Eagle Rock Capital, Swoogo has nearly tripled its recurring revenues over the past two years. The company plans to use new capital to accelerate enterprise expansion and strengthen its position in the hybrid and virtual event market.

Total raised

$20M

Funding rounds

2

Latest round

Series B

Latest activity

Feb 2022