Swoop provides a native advertising and deals layer that automatically aggregates and inserts relevant coupons, deals and ads into food-focused web content. The service launched in February and is positioned to create a search-discovery experience for recipe and product intent. Swoop says most content is automated deals and coupons while also offering native advertising campaigns that drive higher engagement. The company reports a network of 500+ food-centric sites delivering over 35 million unique monthly visitors, with campaign engagement rates above 2.5% and post-click engagement exceeding 200%. Leadership includes CEO Ron Elwell and CTO Simeon Simeonov, both with prior VC and venture experience. Management says the technology can extend beyond food into categories like baby and beauty products and that current fundraising proceeds will be used to build out the sales organization and scale revenue. Swoop’s core product scans the text of food websites and automatically inserts links to nearby local deals at relevant mentions (for example, linking an ingredient to nearby store deals). Users can set their zip code, pick preferred stores, and create shopping lists; the company tracks repeat users via cookies and plans additional personalization. Most aggregated deal content is free for stores, though Swoop also supports special ad links that open in a closed system so users aren’t taken off the publisher’s page. The company positions its offering as both a publisher monetization tool and a “search discovery” experience to keep readers on-site. Swoop says it will add coupons, Amazon offers, and advertising in the near term and plans to expand beyond food into categories like baby and beauty. It offers a self-serve JavaScript option for smaller publishers and is pursuing larger publisher integrations (Hearst is quoted as an interested partner). The company announced a funding round last fall and has raised $4.8 million from investors.

Total raised

$10M

Funding rounds

3

Latest round

Equity

Latest activity

Dec 2024