Swrve provides a mobile engagement platform that enables marketers to deliver personalized mobile experiences and maximize engagement and monetization. The solution includes audience targeting, real-time segmentation, conversations, push notifications, in-app messaging, A/B testing, predictive models, real-time data orchestration, and rich analytics across channels. Swrve partners with brands, agencies and technology partners such as The Guardian, Condé Nast, Warner Brothers, Salesforce, Oracle and Marketo, and is installed in hundreds of apps across retail, media, travel/hospitality, entertainment, sports, games and banking. Led by CEO Christopher S. Dean, the company operates offices in San Francisco, London, Dublin and Munich. The company plans to use the new funding to expand enterprise adoption, accelerate global growth and broaden investment in its open, enterprise-grade solution. The article notes the company closed a new financing round to support those plans. Swrve provides a mobile engagement platform that lets digital marketers create targeted, real-time in-app messaging, push notifications, personalization, and audience segmentation to drive user engagement, retention, and revenue. The company says its SDK has reached one billion installs and its clients have delivered more than one billion mobile messages; the platform processes over eight billion events per day. Swrve serves major brands across verticals including financial services, media and publishing, entertainment, retail, travel/hospitality, sports, games, and banking. It recently expanded rapidly across San Francisco, New York, Dublin, London, and continental Europe and reported a period of strong growth, including 4x growth from Q3 2014. Swrve is investing in product innovation and global expansion, and has unveiled Swrve Amplify, a new omni-channel product built on its acquisition of adaptiv.io to enable real-time, cross-channel marketing campaigns. Swrve was founded by Steve Collins and Hugh Reynolds, entrepreneurs with prior exits from game middleware companies Havok and Kore. The article emphasizes that the company prioritized hiring top engineers as a core strategic focus. That hiring strategy is credited with helping Swrve secure $15m in funding. Enterprise Equity Venture Capital, represented by partner Frank Walsh, became the first investor as Swrve prepared to embark on a go-to-market journey. The piece frames the founders' track record and character as central factors in attracting investment. Swrve combines elements of an ad network, analytics solution, user engagement engine, and user acquisition tool to personalize and optimize mobile app experiences in real time. The platform offers multivariate testing, a dashboard for analysis, and real‑time personalization capabilities. Its customer base spans game makers and broader mobile‑app companies, with more than 100 firms signed on, including Activision, Warner Brothers, Beamly, Electronic Arts, and Tagged. Swrve reports more than 500 million unique device identities and processes over 3 billion events per day. The company says its customer base grew more than 300% in the past year and nongame app customers grew tenfold. It has 50 employees and plans to add another 25 employees this year to support expansion. Swrve has raised $22 million to date and is focusing on expanding sales, marketing, and engineering under new leadership. Swrve provides mobile-app analytics and engagement tools that let developers segment user bases, deliver targeted messages, offers, and discounts, and run A/B tests. The company recently added dynamic engagement scoring to its toolset to enable deeper engagement testing and to calculate the likelihood that app changes will drive revenue. Swrve surfaces charts and probability metrics that help customers evaluate variant performance and revenue impact over time. The firm charges clients between $3,000 and $15,000 per month and employs about 40 people. CEO Hugh Reynolds is quoted discussing the release and product flow. The company is based in San Francisco and Dublin.

Total raised

$94M

Funding rounds

7

Latest round

Series D

Latest activity

Sep 2017