Symbiosys is a two-year-old advertising technology company that helps retailers sell off-site product ads that appear on platforms like Google Search and Instagram. The platform aims to better align performance marketing between retailers and brands by leveraging first-party measurement data to drive traffic to retailer sites. Symbiosys provides real-time reporting and analytics and has developed collaborative bidding technology that lets retailers and brands bid with one another on off-site product campaigns. Its customers include various large retailers, and the company says it is focused on helping retailers scale their retail media networks. The executive team is led by CEO and founder Bashar Kachachi, a former advertising leader at Google who also worked at Microsoft; other leaders include President John Roswech and engineering lead Dan Cooke. The Bellevue-based company has more than 20 employees and total funding to date of $11.5 million.

Total raised

$9M

Funding rounds

1

Latest round

Series A

Latest activity

Jan 2024