Synqy provides a retail media solution that enables retailers to monetize existing e-commerce real estate through native, product-targeted advertisements. Its patented native product advertising network dynamically matches product ads with the specific products being sold and places ads close to the time and place of purchase. The platform lets advertisers deliver full, engaging brand content without requiring shoppers to leave the page; interactive ads often inform shoppers about new products or inspire them with recipes. The company is led by CEO Michael Weissman and is based in Pleasant Hill, CA. Synqy raised $1.2M in internal funding in this round, bringing total funding to $6.7M. It already provides retail media services to over 2,500 retail locations and works with a dozen major grocery outlets such as Safeway and ShopRite, as well as FMCG advertisers including Nestle, P&G, PepsiCo, Unilever, Tyson Foods, Danone, and Keurig Dr Pepper to reach millions of grocery shoppers each month. Synqy is a SaaS-based brand engagement platform led by CEO Michael Weissman that enables marketers to action a network of intelligent touch points across their reseller channels. The company works with leading brand marketers and resellers, including Nestle, Unilever, Kenwood and SiriusXM. Synqy is developing and preparing to launch its platform to help marketers manage and activate reseller touch points. The company plans to use its recently raised capital to develop and launch the platform and to expand partnerships in the consumer packaged goods and electronics sectors. Synqy is based in Pleasant Hill, California. The company's current financial update is a $4.5m seed funding round announced in September 2016.

Total raised

$6M

Funding rounds

2

Latest round

Equity

Latest activity

Mar 2019