Synthio, formerly Social123 and based in Atlanta, is a customer data platform that automates the cleansing, standardization, and synthesis of contact, firmographic, and technographic data to make data actionable for marketers. Led by CEO and founder Aaron Biddar, the company serves mid-sized and enterprise customers worldwide through a subscription-based model and reports more than 200 active clients. The company raised $10.5M in financing to continue developing its platform and to expand its marketing, sales, and customer success teams. Prior to this round the company had raised $8M in earlier financings. The article does not disclose revenue figures or the specific financing instrument beyond 'financing.'

Total raised

$11M

Funding rounds

1

Latest round

Equity

Latest activity

Jun 2017