Tactic offers an NLP- and big-data-driven product that lets sales, marketing, and revenue operations professionals ask questions in ordinary language, apply filters, and receive prioritized answers rather than raw search results. The platform is designed to feed insights directly into CRM software, reducing manual searching, logging, and data-entry work. Tactic targets the time-consuming research workflows that currently rely on search engines, vendors, or costly bespoke automation. The company positions itself as delivering powerful, customizable smart searching for enterprise teams. Tactic was founded in 2020 by Jack Hodkinson and Rudy Lai, and is based in London. The recent seed raise will fund expansion of its product, front-end, and data engineering teams.

Total raised

$5M

Funding rounds

1

Latest round

Seed

Latest activity

Mar 2022