Tagbrand provides a photo check-in experience for fashion where users upload images and place visual tags on branded clothing items, a feature it calls “brand-ins.” The product combines social features—comments, voting and polls—with e-commerce links that show real-world items and prices alongside images. The site supports sharing tags to Twitter and Facebook and is available in Russian and English, with a US launch on the day of the article. The startup has not yet implemented automated visual recognition of clothes but said extensions such as user-created brands are on the roadmap. Tagbrand monetizes via a marketplace for brands and retailers, attaching recommended products and charging clicks on a CPC basis. The company reported 15,000 registered users in two months (mainly in Russia) and that 80% of usage is through its iPhone app versus 20% on the web.

Total raised

$0M

Funding rounds

1

Latest round

Seed

Latest activity

May 2012