Take App builds an easy-to-use platform that lets merchants create simple websites with shopping carts, payments and a direct connection to WhatsApp for order management and notifications. It focuses on restaurants while also serving bakeries, grocery stores and beauty salons, and emphasizes simplicity for merchants with limited technical know-how. The product enables merchants to keep direct WhatsApp conversations with customers (no extra app or login) and includes a database and newsletter tools—positioned as a "Mailchimp for WhatsApp"—to drive repeat business. The company offers a free core service plus premium features such as advanced analytics, unlimited image uploads and custom domain names. Take App began as a nonprofit to help Singapore restaurants during the pandemic and later commercialized the product, graduating from Y Combinator's Winter 22 batch. The company reports about 1,000 businesses across 35 markets (mostly Singapore, Malaysia and Indonesia) and closed a $1 million seed round in June with investment from YC, Meta's NPE team and undisclosed angels.

Total raised

$1M

Funding rounds

1

Latest round

Seed

Latest activity

Aug 2022