TakeUp provides an AI-powered revenue optimization platform built on causal inference models that continuously fine-tune pricing based on guest behavior and market dynamics. Its system runs roughly 38,000 micro analyses per day across customers and pairs each property with a dedicated revenue strategist. The platform targets independent stays—boutique hotels, inns, and glamping sites—offering enterprise-grade pricing at an SMB price point. Over the last 12 months TakeUp's customer base grew more than 300%, serving hundreds of properties and driving an average 20% revenue increase while saving operators up to 15 hours per week on manual pricing. The company says it is expanding beyond pricing into AI-powered demand generation and conversion products to become a full-funnel revenue engine for independents. Founded in 2022 and based in San Francisco, TakeUp aims to democratize advanced revenue tools for smaller hospitality brands.

Total raised

$11M

Funding rounds

1

Latest round

Series A

Latest activity

Jul 2025