Tala is an activewear and athleisure brand founded in 2019 by Grace Beverley and headquartered in London. The company has expanded into new categories and positions itself on direct-to-consumer women’s wardrobe essentials and problem-solving pieces. Tala is led by CEO Morgan Fowles and has a broad shareholder base that includes investors such as Active Partners and Venrex as well as several individual backers named in filings. The latest funding will be used to explore establishing a physical retail presence on the high street and to accelerate international expansion, with the US a primary focus. Recent fundraising activity includes a £5m round led by Pembroke VCT, a prior £4.2m raise in December 2021, and a subsequent $5.7m investment from various VCs. The founder has also faced regulatory scrutiny after the Advertising Standards Authority ruled that six of her posts promoting Tala breached advertising rules. Tala offers sustainable activewear including leggings, shorts, sports bras, tops, hoodies, tracksuits, outerwear and underwear. The brand’s products and packaging are made with upcycled, recycled and natural materials. Tala has a loyal customer base in the UK and internationally and operates with a team of 12 employees. The company plans to use new funding to invest in inventory, hiring and international growth to bring its activewear into the mainstream. Founded by fitness entrepreneur Grace Beverley, Tala focuses on sustainable materials and broadening its market reach. The article does not disclose revenue or other financial metrics.

Total raised

$12M

Funding rounds

2

Latest round

Equity

Latest activity

Jul 2024