Talp develops an AI platform that generates personas modeled on behavioral patterns, decision-making traits and cognitive tendencies to simulate how customers will act in response to products, ads or prices. The company positions its approach as a remedy for the "say-do" gap inherent to surveys and focus groups by producing predicted actions and the reasoning behind them. Talp was founded by Baran Ataş and Samet Alan and claims to run about 650 campaigns per month, a metric the company has presented without third-party verification. It competes in a crowded synthetic-customer-research and AI agents field alongside startups like Aaru and others such as CulturePulse, Simile and Listen Labs, as well as legacy research firms. Talp has not disclosed revenue figures; it recently closed a pre-seed round at a $20 million valuation and plans to use the funds to expand its simulation engine and enter new industries.

Total raised

$20M

Funding rounds

1

Latest round

Seed

Latest activity

Jul 2026