Tandem builds a customer-intelligence service for e-commerce merchants that combines analytics, survey responses and historical sales information into an online dashboard. Merchants connect platforms like Shopify, Bigcommerce and Magenta so Tandem can sync historical sales and contact data, then send persona surveys (often with promotional offers) tied to email addresses. The dashboard surfaces metrics such as customer lifetime value models, segment breakdowns and transactional details, and allows targeted follow-up surveys to answer specific questions about shopper behavior. The team—former Grooveshark employees led by co-founder and CEO Isaac Moredock—has been iterating on the concept since leaving Grooveshark in 2012 and launched a private beta this summer with a small number of mostly single-product or storefront e-commerce customers. Tandem is based in Orlando and is a team of nine; pricing at launch starts at $200/month for businesses under 20,000 customers and $595/month for up to 100,000 customers. The company plans to add more behavioral metrics, different survey types, simplified analysis and more actionable insights tied to persona groupings.

Total raised

$1M

Funding rounds

1

Latest round

Equity

Latest activity

Oct 2014