Tapad is a marketing technology company that provides unified cross-device marketing solutions to help marketers address media consumption across smartphones, tablets, home computers and smart TVs. Founded in 2010 by Are Traasdahl, the company is deployed by agency trading desks, publishers, marketing technology companies and numerous Fortune 500 brands. Tapad's platform connects consumers across screens and it has licensing partnerships with Datalogix (Oracle), Magnetic and eXelate (Nielsen), among others. Headquartered in New York City, the company also maintains offices in Atlanta, Boston, Chicago, Dallas, Detroit, Frankfurt, London, Los Angeles, Miami, Minneapolis, San Francisco and Toronto. Tapad closed an $18.5M Series B-2 in May 2015 and intends to use the funds to bolster its licensing business and expand its product offering, including a linear TV measurement platform. The round's backers included Blue Cloud Ventures, Avalon Ventures, Firsthand Technology Value Fund, FirstMark Capital, G&H Partners, Knight Enterprise Fund, Silicon Valley Bank and Zanadu Capital Partners. Tapad is a NYC-based provider of unified cross-device marketing solutions that links consumer identities across smartphones, tablets, home computers and smart TVs. Its products are deployed by agency trading desks, publishers, marketing-technology companies and Fortune 500 brands. Founded in 2010 by CEO Are Traasdahl, the company recently hired Ben Regensburger. Tapad operates multiple U.S. offices, including locations in Atlanta, Chicago, Dallas, Detroit, Los Angeles, Miami and San Francisco. The company closed a $7M Series B-2 round to fund continued growth. It intends to use the proceeds to further develop infrastructure in Europe, continue international expansion and broaden its U.S. product offering. Tapad is a New York-based provider of unified cross-device advertising solutions founded in 2010 by CEO Are Traasdahl. It offers proprietary cross-platform audience buying technology that provides a unified view of consumers across all screens. The platform is used by more than 75 Fortune 500 brands. The company has offices in Chicago, Detroit, Los Angeles, Miami and San Francisco. Tapad closed a $6.5M Series B to continue growth in the U.S. and to expand globally. Existing investors FirstMark Capital and Avalon Ventures participated alongside Firsthand Technology Value Fund. Tapad is a New York City startup that brings retargeting to mobile devices, enabling ads to follow users across mobile browsers and apps. Founded by Are Traasdahl, the company has developed a method that uses device signatures, network IDs and publisher login data to connect mobile web visits to in-app impressions while avoiding personally identifiable information. Tapad has been testing its system for about six months with roughly half a dozen advertisers and reports covering 8 to 10 billion mobile impressions a month. Advertisers in tests have seen early clickthrough improvements of about 50% to 150% lift, according to the company. Tapad currently works on Android and planned to launch support for Apple iOS devices the week after the article was published. The startup raised $1.8 million from venture firms and ad-tech angels to scale the product and run it at larger scale.

Total raised

$34M

Funding rounds

4

Latest round

Series B

Latest activity

May 2015