TapCommerce offers a mobile ad retargeting platform that leverages large-scale data and statistical models to re-engage users based on prior in-app behavior. The product is already in use by more than 50 customers, including over 30 of the top 100 grossing apps. Notable customers include Fab, eBay, and Jackthreads, and the company sees strong demand from e-commerce apps seeking to drive repeat purchases. TapCommerce plans to continue investing in product development to strengthen its platform. The team views the market as a "land grab" and expects competition to grow, but believes many competitors are still building basic technology. TapCommerce also sees social platforms as potential customers for its retargeting technology rather than direct competitors. TapCommerce develops technology to bring web-style ad retargeting to smartphones, addressing the lack of third-party cookie support on some mobile devices. The company uses large datasets and sophisticated statistical analysis to produce retargeting results it describes as highly accurate. Its product also includes dynamic ad units and audience segmentation tools. TapCommerce works through real-time mobile exchanges to reach a broad mobile audience and overcome earlier mobile inventory silos. The startup has signed initial advertisers including JackThreads, BustedTees, and 1-800-FLOWERS.com. It disclosed a $1.2 million funding round that it raised last year.

Total raised

$11M

Funding rounds

2

Latest round

Series A

Latest activity

Nov 2013