Tapiture is a visual discovery and e-commerce platform that lets members save and share photos, videos, GIFs, and audio into curated collections and purchase products from merchant partners. The site leverages users’ social and interest graphs to deliver relevant, entertaining content. Tapiture reaches over 3 million monthly unique visitors and generates over 100 million monthly page views. Since integrating e-commerce less than a year ago, members have purchased over 50,000 products. The company says the new funding will be used to further growth, expand its network of merchant relationships, and pursue market and merchant expansion efforts. Tapiture is headquartered on the Venice Beach boardwalk in Venice, Calif., and positions itself as part of the Silicon Beach startup community. Tapiture pairs users' social and interest graphs to deliver visually compelling mosaics of images, videos and products. In Q4 2012 the platform recorded 8.6 million visits by 4.1 million unique visitors with engagement levels close to seven minutes per visit. The company intends to use new capital to expand the platform and further develop mobile apps. Tapiture plans to add retail buyers called Tastemakers who will partner with merchants to curate products available for sale directly on the site. Originally created by brothers John and Leo Resig to complement theCHIVE.com, the business was later spun out as a separate corporate entity and is led by CEO John Ellis. The startup employed seven people and expected to double headcount by mid-2013; it also planned to grow its board by adding two independent directors.

Total raised

$3M

Funding rounds

2

Latest round

Seed

Latest activity

Feb 2014