Taplytics offers a single integrated platform that lets enterprise marketing and engineering teams collaborate to own and optimize the entire digital customer experience. The platform supports personalization across web, mobile and email and includes tools such as push notifications, A/B testing and email marketing. Taplytics emphasizes customer privacy while enabling tailored marketing solutions and an authentic brand experience. Some of the largest companies use the platform to create personalized experiences without compromising brand consistency. The company is based in Toronto and Palo Alto. The additional capital announced is intended to accelerate Taplytics’ customer acquisition strategy and growth plans across North America and Europe. Taplytics launched last year as an A/B testing service for mobile apps and has since added mobile analytics and push notification features. The company describes itself as a full‑blown mobile optimization solution aimed at driving higher engagement and monetization across the user lifecycle. Customers named in the article include Kobo, Shyp, Frank & Oak, and Wave. Taplytics prioritized product development after graduating YC and has focused resources on expanding its platform. The company raised $2.4 million in seed funding to support continued product development, including further work on push notification capabilities.

Total raised

$2M

Funding rounds

2

Latest round

Seed

Latest activity

May 2015