Tap.Me provides a scalable platform that enables the creation of contextual branded integration points within mobile and web games. Led by CEO Matt Spiegel and based in Chicago, IL, the company partners with game developers to embed branded enhancements into titles. It has an agreement with Fluik Entertainment to integrate the platform into Fluik’s games, including the mobile title "Office Jerk." Tap.Me raised $3.2M in venture capital and intends to use the capital to accelerate growth in the marketplace. The company added industry veterans Jeffrey Lapin, Sam Yagan and Stuart Larkins to its board to support expansion. Tap.Me develops a mobile advertising platform that lets brands add value to games as an alternative to invasive, interruptive ads. The product connects gameplay with branded rewards and achievements, ensuring gamers are not taken out of the gameplay experience. Gamers can be rewarded for in-game achievements both inside the game and with real-world rewards. The company was founded in 2009 and is led by CEO Joshua Hernandez. Tap.Me positions its solution as a way for game developers to directly integrate advertiser rewards into gameplay to improve player experience and engagement. The management team includes COO Chris Carlson and several engineering and developer-relations leads.

Total raised

$3M

Funding rounds

2

Latest round

Equity

Latest activity

Mar 2012