Tappa offers an SDK that lets app publishers create branded mobile keyboards which use deep links to drive users to specific app features. Its keyboards are opened half a million times each month and the investor deck notes the average person uses a mobile keyboard 70 times per day. The company also provides an AI-powered, privacy-safe insights product that aggregates keyboard usage (apps used, content engagement, device and age group) rather than collecting individual-level data. Clients named in the deck include Real Madrid, Bottled, and Benjamin. Tappa plans to expand its product suite—building an advertising marketplace, introducing new ad formats and targeting (including location), and focusing on gaming, weather, and news apps—while integrating insights with adtech and optimizing ads for machine learning. CEO Leo Giel said the startup will use the funding to expand products and hire sales and technical talent, and plans to begin raising a Series A early next year.

Total raised

$5M

Funding rounds

1

Latest round

Seed

Latest activity

May 2024