Tapvalue builds a cross-device tracking and advertising platform that combines online and offline data to target and retarget customers for brick-and-mortar retailers. The company constructs three key graphs: identity resolution without cookies, a device graph linking a user’s devices, and a location/habit graph. It collects profile, device and location data and can also handle ad serving for clients. For offline data it integrates with existing in-store solutions or supplies devices where needed. Tapvalue began commercial sales about six months ago, has around ten clients and a team of 15, and recently opened an office in London with plans for Germany. The company raised $2.2 million (€1.6 million) to boost international growth and continue iterating on the product.

Total raised

$2M

Funding rounds

1

Latest round

Equity

Latest activity

Mar 2014