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tastytrade

1330 W. Fulton St. Suite 600, Chicago, IL, 60607, United States

Overview

tastytrade is an award-winning online financial media company producing free, live, research-based programming and content for retail, self-directed investors. It is the parent to tastyworks, a high-speed technology brokerage launched in 2017 with low fees and capped commissions, and Quiet Foundation, a data-driven, fee-free investment advisory initiative launched in 2018. The network reaches investors in 165 countries, airs eight hours of daily live programming, offers over 50 original segments, and has nearly 100 million hours viewed. tastytrade announced $20 million in new funding from TCV to continue challenging traditional financial models and to develop new trading vehicles sized for retail investors. Leadership says the company will continue combining research-based content, trading technology, and advisory services to empower everyday investors and expand offerings beyond what large institutions typically provide. tastytrade produces commercial-free original content focused on trading and investment ideas and distributes it through a membership model. The company sells memberships (priced at $45/year for exclusive trading ideas) and supports a revenue-sharing model based on brokerage and technology partnerships rather than advertising. tastytrade was founded by CEO Tom Sosnoff and President Kristi Ross and launched on May 9, 2011. It plans to expand content distribution and grow its membership base, and has built a Superstore to offer members special deals on financial products and services, scheduled to launch in Summer 2011. The firm aims to rival major financial networks in daily viewership by the end of its first year. tastytrade is based in Chicago, IL.

Total raised
$40M
Funding rounds
2
Latest round
Equity
Latest activity
Jun 2018

Industries

  • Finance
  • Financial Services
  • FinTech
  • Trading Platform
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Recent funding

  1. Equity

    Jun 2018

    $20M

  2. Equity

    Jul 2011

    $20M

Team