TechForward provides guaranteed buyback plans for consumer electronics, offering customers a predetermined trade-in value when they purchase new products. The company distributes its plans through retail partners including CompUSA and TigerDirect. Customers who participate are guaranteed a certain percentage of a product's price back if they trade the items in at a later date. The firm is headed by Jade Van Doren and is backed by New Enterprise Associates and First Round Capital. TechForward's model targets retailers and consumers seeking predictable trade-in values and post-purchase assurance. TechForward operates a guaranteed buyback service for the consumer electronics industry, letting consumers lock in a trade-in price at the time of purchase. The company’s core product is a purchase-time trade-in price guarantee for consumer electronics. Headed by Jade Van Doren, TechForward is based in Los Angeles. In August 2009 a regulatory filing showed the company raised $4.3M in a new round of equity funding. The firm has previously raised capital from New Enterprise Associates and First Round Capital. No additional details on the round, operating metrics, or use of proceeds were disclosed in the article.

Total raised

$5M

Funding rounds

2

Latest round

Debt Financing

Latest activity

Dec 2010