Tecovas designs and sells western footwear, apparel, and accessories directly to customers. The company was founded in 2015 by CEO Paul Hedrick and is based in Austin, Texas. While born from a love of cowboy boots, Tecovas has expanded its lineup to include a broad array of western-inspired apparel and accessories. The brand emphasizes designing high-quality western products and selling them at a fair price via direct channels. Tecovas intends to use new capital to hire, expand its retail footprint, buy more inventory, and launch many new products. Its recent financing activity has meaningfully increased the company’s lifetime equity funding. Tecovas, founded in 2015 by Paul Hedrick, builds and sells handcrafted cowboy boots directly to consumers online and through retail locations. Its boots are manufactured in León, Mexico, with over 200 steps involved in making a single pair. Price points sit roughly between $195 and $695, with popular men's styles around $225 and an average price point near $300. The company began expanding into physical retail in 2019, opening its first store on Austin's South Congress and later adding locations in Houston and Plano. About 70% of Tecovas's sales come from outside Texas, and the brand has added accessories and apparel categories such as duffle bags, belts, t-shirts, hats, and jeans. Tecovas emphasizes a streamlined buying experience and positions itself as a lower-cost alternative to traditional bootmakers. Tecovas is an Austin, Texas–based direct-to-consumer western brand that uses custom-tanned leathers to produce western boots, belts and accessories. Launched in fall 2015 by Paul Hedrick, the company sells directly to consumers. Tecovas raised $2.6M in funding in a round led by Yeti Capital with participation from existing investors. In conjunction with the funding, Roy Seiders will join Tecovas's board. The company intends to use the proceeds to expand its team, increase marketing efforts, and broaden its product line. Tecovas is a direct-to-consumer handmade western boot brand that designs styles in Austin, Texas and crafts boots in León, Mexico. The company uses a more-than-200-step process and custom-tanned leathers to produce classic, high-quality cowboy boots sold online at tecovasboots.com. Launched in fall 2015, Tecovas aims to disrupt the $3 billion western footwear industry by offering luxury boots at prices unattainable through traditional retail models. The brand emphasizes product quality, creative outreach, and consumer experience to grow its community. Recent funding is intended to expand inventory, consumer reach and the core team, and to provide working capital.

Total raised

$75M

Funding rounds

4

Latest round

Series C

Latest activity

Jan 2022