Teikametrics offers Flywheel 2.0, an AI-driven marketplace optimization SaaS that automates advertising bidding, market intelligence, financing access, inventory forecasting and multi-marketplace management for online sellers. The platform is used by thousands of sellers and optimizes more than $8 billion in GMV for customers including Munchkin, mDesign, Clarks, Nutribullet, Conair, Nutrafol and Solo Stove. Teikametrics reports rapid growth on Walmart’s marketplace (900% year-over-year) and aims to expand beyond Amazon and Walmart into additional marketplaces. The company positions Flywheel 2.0 to provide full-spectrum ecommerce tools—ads, inventory, financing and analytics—to help brands scale. Founded in 2015 and based in Boston, Teikametrics intends to use new funding to accelerate product development and marketplace expansion in 2021. The business emphasizes AI-enabled decision-making to improve sell-through, ROI and supply-chain efficiency for sellers. Teikametrics builds the Flywheel platform to help retailers and marketplace sellers optimize online ad buying using retailer data such as transactions, inventory and pricing. The company launched focused on Amazon sellers and has expanded to a partnership with Walmart to offer cross-marketplace campaign optimization. Teikametrics says it is AI-first, positioning its product as automation and intelligent decision-making for advertising. The startup plans to launch products beyond advertising later this year and envisions an operating system that optimizes inventory, pricing and other aspects of a retailer’s business. It works with more than 3,000 brands, including Clarks, Razer, Power Practical, Zipline Ski and Mark Cuban’s Brands, and recently hired former Amazon ad executive Srini Guddanti as chief product officer. The Boston-headquartered company has raised additional funding, including a $10M Series A in 2018 and a new $15M round announced in this article. Teikametrics operates Flywheel, a retail optimization platform that helps third-party sellers optimize Amazon advertising by incorporating transaction, inventory, and pricing data to measure gross profit margins and profitability after ad spend. CEO Alasdair McLean‑Foreman says the company uses big data to model seller-side economics that sellers and brands lack in-house. Its platform is used by advertisers representing 1 percent of all sales on Amazon and customers include Razer, Power Practical and Zipline Ski. Teikametrics was founded in 2013 and had been bootstrapped until this round. The company plans to expand its technology beyond Amazon to other marketplaces. The newly raised capital is intended to hire a significant number of machine-learning engineers to better model its large datasets.

Total raised

$65M

Funding rounds

3

Latest round

Series B

Latest activity

Jul 2021