Tello offers Tello for Business, a service and mobile-app platform that enables customers to provide instant feedback to businesses via iPhone, iPad, Android apps or text messaging. Businesses receive immediate notifications and can respond publicly or privately, view live ratings feeds, dashboards, employee-specific feedback, and simple thumbs up/down ratings. The product is positioned to capture feedback from both purchasers and non-purchasers to help managers identify issues and potentially save sales on the spot. Tello’s basic plan is free for businesses with up to three locations, while a premium version costs $99 per location per month. The company was founded in 2010 in Palo Alto by Joe Beninato. Tello announced the Tello for Business launch alongside its Series A financing. Tello provides a real-time feedback app that lets consumers rate customer service on the fly via web and mobile. The service aggregates business listings from Localeze and ratings from across the web, and users can post comments and rate specific employees. Tello offers iPhone and Android apps where users select a business, pick an employee, and submit immediate feedback that is crowdsourced in real time. For businesses, Tello sells paid access to a dashboard that ranks employees based on customer feedback and lets managers monitor rep performance. The company is exploring incentive ideas—such as credits toward purchases—to drive participation and has suggested the opportunity spans a multi-billion dollar market, including airlines. Tello has raised over $1 million in seed funding from a roster of well-known investors.

Total raised

$4M

Funding rounds

2

Latest round

Series A

Latest activity

Feb 2012