Tenon provides a Built on ServiceNow marketing platform designed for enterprise marketing teams, offering pre-built templates, agile marketing capabilities, goal setting, collaboration features, and an interactive activity stream. The product aims to connect project management with campaign execution and expand from marketing work management into marketing automation to cover the full marketing lifecycle. Tenon plans integrations with ServiceNow Sales and Order Management to serve as a connection point between sales and marketing and enable cross-functional collaboration. The company was launched in April 2023 out of venture studio High Alpha and has been adopted by enterprise teams needing configurability and compliance support in sectors like life sciences, insurance, healthcare, and finance. With the recent $8M Series A, Tenon is expanding headcount from 10 to 26 to accelerate product development and roadmap execution. The platform is positioned to streamline processes, share insights across teams, and improve operational efficiency for enterprise marketing organizations. Tenon offers a single-source enterprise platform for marketing teams to plan, execute, and measure campaigns, projects, and marketing work, built on ServiceNow. The product is designed by marketers for marketers and aims to replace spreadsheets and manual processes with an integrated workflow solution. Tenon positions itself as a solution for enterprises already using ServiceNow across IT, HR, finance, and customer service to enable cross-functional collaboration. The company was launched in April 2023 out of High Alpha Studio and is led by co‑founders Ben Person (former CMO at Nuvolo and Global ServiceNow Leader for Dell Technologies) and Ben Ivers (former VP of Solutions Consulting for Terminus). Tenon says it is already being adopted by marketing departments at global enterprises and emphasizes improving marketing orchestration and outcomes. The company cites market pain points — three out of four marketers are unhappy with current tools and 70% rely on spreadsheets — to justify demand for its platform.

Total raised

$11M

Funding rounds

2

Latest round

Series A

Latest activity

May 2024