TextualAds provides a Facebook Page signup application that collects users' zip code, age, gender and phone number so businesses can target SMS campaigns at specific audience buckets. The service launched in September and already has 1,200 businesses using the platform. TextualAds charges based on the level of customization, with large clients paying six figures a year for white‑labeled versions. The company plans a 2.0 release next month that introduces one‑click signup by pulling profile data from Facebook rather than requiring manual entry. The new release also adds a sophisticated analytics dashboard exposing Facebook Likes, wall posts and other content for more advanced targeting. Founder Craig Davis says the product taps Facebook's data in ways other SMS targeting services have not.

Total raised

$1M

Funding rounds

1

Latest round

Seed

Latest activity

Dec 2010