Thanx provides a CRM and marketing automation suite that uses proprietary integrations with card networks (e.g., Visa) to capture accurate offline purchase data and personalize customer interactions. Its platform serves restaurants, regional and national retailers, malls and service businesses, with customers including Tommy Bahama, Westfield and Zips Car Wash. The number of consumers engaged by Thanx on behalf of merchants has grown 600% over the past two years, and the company experienced accelerating quarter-over-quarter growth through 2020. Thanx plans to use new capital to hire across engineering and account management in North America and to expand its card-linked and personalization capabilities into additional retail categories. Management says the company expects to achieve profitability without requiring additional capital. Thanx was founded in 2011 and is headquartered in San Francisco, CA. Thanx provides a customer loyalty, personalization and retention platform that leverages direct payment-card data from Visa, Mastercard and American Express as well as item-level purchase data from almost any point-of-sale. The platform is aimed at brick-and-mortar merchants and is used to deliver retention marketing and engagement campaigns. Led by founder and CEO Zach Goldstein, the company integrates POS and card networks to power personalized retention efforts. Thanx plans to use new capital to grow its sales and engineering teams. The company intends to deliver its tools to national retailers as part of its expansion plans. The business is based in San Francisco, CA. Thanx offers a plug-and-play rewards and marketing platform that ties rewards to customers' Visa and MasterCard transactions so shoppers receive cash-back and offers without extra cards or manual steps. The service works across point-of-sale systems, including Square merchants, and integrates with Apple Pay and payment processors such as First Data. Thanx tracks consumer behavior through its "Winback Campaigns" system to help merchants identify loyal or at-risk customers and push targeted rewards or discounts. The company says it does not handle raw credit card numbers; card processing remains with the card issuers. Thanx also sends push notifications to alert customers to available discounts and rewards. Management plans to use new funding to build additional products in its marketing campaign suite and expand engineering and sales for its San Francisco-based team.

Total raised

$22M

Funding rounds

3

Latest round

Series B

Latest activity

Dec 2016