The Bettering Company produces chef-curated THC-infused gummies made with real fruits, herbs, teas, spices and jams; its recipes are vegan, gluten-free and individually wrapped. The brand emphasizes consistent THC levels and works with consultants and a testing lab to improve infusion accuracy and other food characteristics. It prioritizes sustainability—pouches use 35% post-recycled material—and markets a minimal-ingredient, flavor-forward product for health-conscious consumers. The company is employee-owned and LGBTQ+ founded, and plans to launch in Illinois dispensaries in fall 2023 with intentions to expand to other states including New Jersey and New York. The company is pre-revenue and has invested in a 10,000-square-foot state-of-the-art commercial kitchen to scale edibles production.

Total raised

$7M

Funding rounds

1

Latest round

Equity

Latest activity

Sep 2023