The Body Coach is a mobile fitness platform founded by Joe Wicks that bundles short home workout videos, HIIT sessions, Pilates, yoga for beginners, personalised meal planning, and daily progress tracking into a single subscription app. The service targets users seeking convenient, guided exercise and nutrition coaching from home. Platform validation is strong: Google named it the 2022 “App of the Year,” and Apple granted it “Editor’s Choice” status. To accelerate growth, the company will debut a national TV commercial on 1 January during an ITV special featuring Wicks, capturing consumer attention at the start of the annual fitness season. A newly announced media-for-equity partnership with ITV provides up to £3 million of advertising inventory, dramatically expanding the brand’s reach while limiting cash burn on marketing. Leadership sees the deal as the start of a new chapter aimed at inspiring “millions more” to adopt healthier lifestyles. Although specific revenue, user numbers, and profitability metrics were not disclosed, the company’s decision to trade equity for media suggests a focus on aggressive user acquisition and brand scaling.

Total raised

$4M

Funding rounds

1

Latest round

Equity

Latest activity

Dec 2025