Business of Fashion (BoF) is a professional, editorial-focused B2B site that publishes analysis and news about the global fashion industry. The site was founded by Imran Amed in 2007 and grew organically from a personal blog into a resource read by hundreds of thousands worldwide. BoF's readership is roughly 60% fashion industry professionals, 30% affluent prosumers, and 10% students; the team recently expanded from about 1.5 employees to five. The company plans to expand beyond publishing into events, analytics services, and premium content while explicitly avoiding affiliate marketing and e-commerce. BoF emphasizes and has contractually protected editorial independence from its investors.

Total raised

$2M

Funding rounds

1

Latest round

Seed

Latest activity

Feb 2013