The Curling Group acquired the Grand Slam of Curling event series and its global media rights after launching in April 2024. The company focuses on producing and distributing curling content, rebranding events, and expanding direct-to-consumer and streaming engagement. TCG plans to professionalize the sport, invest strategically in growth opportunities, and monetize fan engagement through new digital offerings. Immediate product changes include a total rebrand of the Grand Slam of Curling and enhancements to the fan experience at events. The company points to rising global interest in curling—fueled by Winter Olympics exposure and charismatic athletes—as the market opportunity it will address. TCG has assembled a board and strategic advisors to guide its commercial and media strategy.

Total raised

$5M

Funding rounds

1

Latest round

Seed

Latest activity

Sep 2024