The Desire Company operates a content media platform that shares products, content reviews, operation methods, and courses to assist shoppers in making purchase decisions. Its content mix includes product recommendations, reviews, and instructional courses aimed at informed buying. On June 6, 2024, DoNews reported that the company secured $97 million in a Series B financing. Reported investors in the round were Valor Siren Ventures and Cleveland Avenue. The article does not provide details on valuation, use of proceeds, prior funding rounds, or operating metrics. The Desire Company is a content media platform that publishes authentic video reviews, how-to’s, and classes featuring elite industry professionals. Its creators include NFL athletes, celebrity fitness trainers, licensed wellness experts, make-up artists, stylists, and dancers. The platform hosts over 4,000 videos aimed at empowering shoppers to make more educated, confident purchase decisions. The company is co-founded by husband-and-wife duo Eric and Judith Sheinkop and is based in Atlanta, GA. It raised $8M in Series A funding to expand operations. The funds will support brand and retailer partnerships and the opening of a new studio in Chicago to increase production capabilities. DesireList is an Atlanta-based media company that operates a platform connecting consumers with real professionals who share personal stories and authentic product reviews. Led by co-founder and CEO Eric Sheinkop, the platform showcases video content featuring NFL athletes, top models, celebrity fitness trainers, wellness experts, make-up artists, stylists and dancers. Professionals on the site share their paths to becoming pros and provide exclusive access to the products they use and recommend. The DesireList platform enables consumers to discover and shop the products those professionals endorse. Financially, the company secured seed funding to support its operations and growth initiatives.

Total raised

$108M

Funding rounds

3

Latest round

Series B

Latest activity

Jun 2024