The Experience Project is a niche social site that draws roughly 4.5 million visitors a month and hosts about 300,000 groups where users share life experiences across topics from health to hobbies and relationships. It also operates Twitcause and Broadcause, the latter of which features a redesigned weekly cause program promoted via social channels. Broadcause monetizes by allowing brand marketers to sponsor campaigns; American Express used Broadcause to promote its Members Project and Broadcause generated nearly 5,000 retweets on that campaign. The site began as a forum for MS patients and expanded into many categories, though it also attracts adult content the CEO aims to clean up. CEO Peter Jackson plans to build better tools for cause marketers to launch and measure campaigns, indicating product and marketing engineering investment priorities.

Total raised

$2M

Funding rounds

1

Latest round

Equity

Latest activity

Feb 2011