The Fascination is a curated online marketplace where consumers discover, research and shop emerging, mission-driven brands. Launched in 2020 by Leesa founders David Wolfe and Matt Hayes and based in Virginia Beach, Virginia, the platform currently features 150+ emerging and established direct-to-consumer brands. The company positions itself as a curated destination for mission-driven DTC brands and emphasizes discovery and shopping functionality. Its team includes founding advisors DTC investor/operator Nik Sharma and The Hustle founder Sam Parr. In May 2021 the company secured $1M in seed funding to expand operations and broaden its business reach.

Total raised

$1M

Funding rounds

1

Latest round

Seed

Latest activity

May 2021